Catch the millennials and produce simpler, healthy and original foods, sector challenges for Bankia and Cámara

The newsletter has been presented to food entrepreneurs in EDEM EUROPA PRESS

The first ‘Competitive Intelligence Bulletin’ created by Bankia and the Chamber of Commerce of Valencia points as future challenges for companies in the agri-food sector the need to produce more attractive foods for the ‘millennial’ generation – born in the 1980s and 1990-, as well as more simple and healthier and more individualized, all in a more technological, transparent purchasing process aimed at a consumer with new life habits.

The study, which will be updated quarterly, analyzes consumption trends in the food sector and concludes that the new generations are willing to pay more if the products are transparent in the labeling or if they are acquired in a simple way. Soon it will focus on the evolution of other market segments such as tourism, already under development.

‘Trends, future and innovation. New business models in the food sector ‘was presented on Tuesday at the EDEM Business School of Valencia by the president of Bankia, José Ignacio Goirigolzarri; the one of Camera, Jose Vicente Morata; the director of Advice of this institution, Jesús Navarro, and the general secretary of EDEM, Hortensia Roig. They have presented their conclusions to dozens of representatives of food companies in the Region.

The first joint report between the two entities focuses on a “strategic” sector and “the most relevant” in the region, with the objective of “making the difficult easy” and “generating certainty” for the companies, Morata said. In addition, it tries to promote an “ambidextrous” business model in which companies “guarantee their survival in the short term and think about their long-term future”.

For all this, it analyzes the keys of an “unprecedented change of era” in terms of consumption, in which the purchasing process has become more important to an increasingly individualized and “overinformed” consumer. Goirigolzarri has stressed that the current situation, not only in the agri-food world, is “the opposite of the security that companies seek” and that, therefore, “entrepreneurs are more necessary than ever.”

One of the first consumption trends that the research points to is the importance of brands capturing younger generations, a type of consumer that is “informed”, has an “unlimited access to all types of data”, has ” little loyalty “to the product of a certain firm and is” concerned about the environment and health “. “They have the ‘smartphone’ tucked under the skin,” said the head of House Advice, who believes that “this is the consumer that must be satisfied.”

On a technological level, the study also concludes that, since about a quarter of Spaniards already use their mobile phone to buy food, it is necessary for companies to adapt their web pages and ‘apps’. The organizers estimate that the followers to the electronic commerce will happen of 16 to 70 million in 2019 and signal the impression in three dimensions like main “revolution” in this field: “We will get to make our own food”.



The Bulletin of Bankia and Cámara also analyzes the changes in the habits of the buyers before the predictions of aging, growth of 62% of the world population until 2050 and its greater concentration in the big cities, with a faster pace of life and ” Less time to enjoy the food. “

Thus, it shows that single-person households have already multiplied by four, six out of ten people eat out of the house and up to 17% consume dishes prepared daily, and point out as solutions that companies adapt their formats and produce instant food, but also healthy As examples, he has shown Valencian businessmen a video of an intelligent machine created by a startup in the United States and that, through a card, offers individualized menus in workplaces.

Jesús Navarro underlined the importance of “connecting” with the emotional part of consumers, who “nowadays travel in Blablacar and sleep with Airbnb”, with which he regretted that “the whole traditional tourism process has been loaded”, from Taxis to hotels and restaurants.

Along the same lines, it has highlighted the increase in the culture of responsible nutrition with the environment, given the waste of one third of the food consumed, an upturn of 16% in the organic market and up to 70% in 2020 Buyers who prefer local foods. This data illustrates the case of a German supermarket that sells in bulk, does not package any of its products and allows users to carry their own containers.


With all this, the report on the food sector concludes that most buyers are willing to pay more for food if they meet their demands: more transparency in the labeling, more simplicity in the shopping experience or healthier products, since only a third considers that it follows a healthy diet and 11% of the population suffers from obesity.

Health is seen by those responsible for research as the trend “transverse” to the rest and also the most implemented in companies that manufacture food, which must face 34% of citizens who suffer from intolerance. At the moment, it indicates that only 8% of the food sold is gluten-free and 7% lactose-free. “All these challenges will lead us to a completely different business model,” stressed the director of Chamber Counseling.



On the other hand, the study puts on the table that all these changes will lead to the creation of 35 new professions in agri-food companies because of their digitalization. Among them are those of application developer, responsible for mobile marketing, expert in sales in digital channels, digital media planner and expert in market attraction or in 3D printing.

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The PSOE closed 2013 with a debt of 64.55 million, almost 20 million more than the PP



The PSOE closed the year 2013 with a consolidated debt of 64.55 million euros, which is almost 10% less than at the end of 2012, according to the breakdown of accounts published on Thursday by the party and, according to them, becomes the “most transparent party in Spain.”

Of that amount, 42.5 million correspond to credit operations with mortgage guarantee , requested to buy, reform and rehabilitate property of the party, while 1.65 million are loans requested to finance electoral campaigns until the Administration reimburses them based on the results obtained.

The remaining 20 million are operations with personal guarantee ” to cover specific treasury needs or delays in the collection of subsidies “. The PSOE did not benefit in 2012 or 2013 from any debt cancellation.


In 2013 the total revenues of the PSOE amounted to 64.3 million euros, of which 42.6 were official grants (of which 18.8 were from the State, 17.7 from Autonomous Communities and 6 million from other institutions) and 11.7 quotas of affiliates and public positions, while the remaining 10 million come from donations and contributions (3.66) and financial and extraordinary income (3.7). For 2014, the budget foresees revenues of 42 million, of which 18.8 will be subsidies and 8.5 million will come from quotas, while extraordinary income and external financing amount to 14.8 million.

In the accounts presented by the PP on the year of 2013, a debt of more than 45 million euros was published, with 35 million long-term debts and almost 5 million for loans received by credit institutions. Also the PP had to face some interests for this debt of 1.27 million euros.

In terms of income, it presented 76.7 million distributed as follows: 58 million for subsidies, 3.7 million in extraordinary income and 14.2 in the form of other income.

The money of Pedro Sánchez

The money of Pedro Sánchez

Among the documents that the PSOE has made public are the declarations of assets, rents and interests of its Federal Executive Commission. The general secretary of the party, declares charging 2,813.87 euros gross per month (in 14 payments) as a deputy and 2,667.5 euros gross per month (in another 14 payments) of the socialist group in Congress as president of the group. To that we add a contribution for diets for 870 euros per month, also 14 times a year. Of his emoluments, the leader of the PSOE donates 420 euros to the party – also in 14 installments – and pays 84 euros a year as an affiliate.

The leader of the PSOE charges 13,411 for real estate leases In addition to a Peugeot 407 valued at 30,000 euros, Sánchez has two houses in Madrid, both with garages, acquired in 1992 and 2008 . The second one with a mortgage 159,300 euros with Bankia, whose outstanding balance is 127,220.75 euros. It has 15,834.3 euros in shares of Red Eléctrica and 3,309.9 euros in Repsol.

Sánchez also has a pension plan with BBVA of 85,366.34 euros and 4,891.58 euros in a current account in the same financial institution. To this, it unites 1,555.27 euros in Triodos Bank and 14,525.34 euros in the social security plan of the Courts corresponding to the 2008-2012 period.

The statement of assets and income of the socialist leader includes other income received: 13,411.20 euros for leases of real estate ; 562.31 for dividends and profit sharing of companies and 184.02 for interests. Sanchez also has life and accident insurance with BBVA worth 350,000 euros that Congress grants to all deputies in case of death or absolute disability.

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